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15 July 2015

All New, Effective Means for Home Improvement Contractors to Generate More Leads

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All New, Effective Means for Home Improvement Contractors to Generate More Leads

Google has granted home improvement contractors a newer, more effective way for them to get free leads. More and more workers in the home improvement sector—contractors, renovators, remodelers, etc.—are looking into making use of blogs to increase their leads and improve their business.

Here is a question from Sam W:

“I noticed some of my remodeling competitors have added a blog to their website. Would adding a blog on my website help me get more leads?”

So, is blogging a good source of news lead for contractors? Is it a worthwhile idea to add a blog (and actually use a blog) on your old or new contracting business website?

Before answering this question, let us first ask, “What makes up a good lead source?”

Here is a criteria we can use to help determine whether lead source is indeed “good” or not.

1) Number of leads. Is a method providing sufficient amounts of leads? You may think that being able to get one “good” lead per month is better compared to nothing, but we cannot say it is a “good” or sufficient source of lead.
2) Quality of leads. Does a high percentage of your leads actually turn into sales? Do you even want getting “leads” that just waste your time but rarely turn into money?
3) Cost-effective leads. Do your generated leads give you a stable profitable return-on-investment (ROI)? Remember, you are not working and investing money for free.
4) Consistent flow of leads. Are your leads continually coming in? A considerably “good” lead source is able to provide a relatively predictable flow of new prospective clients.

We all know that there could possibly be no “perfect” source of lead anywhere out there—or specifically unstoppable leads that are inexpensive AND high-quality. With that said, there are some lead sources that do have an overall higher rating compared to others.

Take note: We have evaluated 15 of the most popular lead sources for home improvement contractors—weight both their pros and cons—using the criteria above. Some were pretty good but others were pretty lousy.

But now with the recent changes in Google’s algorithm (how Google ranks websites in search results), a new method called Content Marketing a.k.a. Inbound Marketing has become a new, more popular increasingly effective way to do search engine optimization or SEO.

Content/ Inbound Marketing for Contracting Business Lead Generation
Basically, this all-new approach aims to create fresh yet relevant content that your prospective clients and current customers are highly interested in topics related to your service, often done on your website’s blog. For instance, if you want your website to get ranked for the keyword “kitchen remodeling in Austin, Texas” so you will become more visible in the Google search results, you should publish an article on your website’s blog with the topic and title: “5 mistakes you should avoid in remodeling kitchens in Austin, Texas”—as this will be a more interesting article that people in Austin, Texas looking for kitchen remodeling ideas are likely to click.

To follow up on the above step, you should write another article a week later entitle, “3 ways you can save money on your kitchen remodeling project in Austin, Texas” so your blog will continue getting quality exposure and clicks. Simply regularly provide new content that are of interest to readers, especially those looking into the services you offer, particularly in the areas they live in.

The key to all these is that: the articles need to be informative, well written, and of good value to your targeted readers. Google now measures how long a reader stays on your page, how much activity or engagement they do on your blog or site, plus other factors that determine if your content is valuable and relevant for the reader’s particular search term.

Not like conventional SEO methods, which often use web content loaded with too much keywords, but aren’t really much valuable, the content you provide for content/inbound marketing has to be of good value.

PROS and CONS

Pros
·         This is an excellent, long-term Google-friendly approach. There are home improvement contractors following this method for about 3 to 4 years ago who continue to get regular traffic to their websites inexpensively.

·         When applied properly, this approach can get you a lot more new money-generating leads as it increases your sales closing rate. It’s possible to increase the percentage of customers who will choose your service over your competitors’ up to an astounding 80 percent from the industry standard of 15 percent.

Cons:
·         This approach may take you lots of time, energy and a little money to get started before you can see results. It is a long-term strategy requiring commitment, often demanding at least blogging 3 to 4 times a month for a period of 6 to 18 months to see tremendous results. The hard-work will be all worth it though.

·         You need to work smart as you consistently write interesting articles for your blog readers. First, you need to choose the right topics that people are mostly searching for online. Then, you need to come up with a good title (relevant and with keywords). And then add meta description to help your article get ranked in the search engines all at the same time attracting the interest of people searching Google so they will click your article instead of others.


BOTTOMLINE

Content/Inbound Marketing SEO is an excellent new method for your home improvement service to produce high quality and cost-effective leads to get more traffic to your site and business. Real contractors have actually used this method and succeeded in increasing their line of clientele and number of sales.

So what about you? Have you tried blogging for SEO and lead generation for your contracting business? How has it worked for you so far? Would you be willing to try this long-term strategy even if it requires time and effort for a good number of consistent leads?


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